Keogh Cox Launches New Strategy and Brand

Keogh Cox & Wilson Ltd., a decades-old litigation firm in Louisiana, launched its new firm strategy and brand. Reflecting its consistent and modern approach to working with clients to solve problems, the brand promise – “the right ingredients for complex cases in Louisiana” – makes clear the firm’s power and strength.

Building on its strong reputation in key industries, such as healthcare, insurance, biotechnology, construction, energy and trucking, and important practices, including complex litigation, business law, professional liability, products liability and admiralty/maritime, Keogh Cox is reinforcing what clients can expect – a commitment to streamlined problem-solving that addresses the issues and reduces risk as quickly as possible as well as its commitment to the State of Louisiana.

Drew Blanchfield, Managing Partner of Keogh Cox, notes that the time was right for such a bold move. “We have always been on the leading edge of law firm efficiencies that benefit clients, such as going ‘paperless’ more than ten years ago, which eliminates waste, and saves clients time and money.  Our new position and brand are more visible extensions of the work we do, and how clients rely on us for their most concerning issues and problems.”

The internal project lead at Keogh Cox was partner, Chris Jones. “This is an exciting time for our firm.  All lawyers participated in certain pieces of this brand development and launch – it’s brought us closer together.  It’s very clear to all of us what we stand for – and how that benefits our clients.”

Keogh Cox hired Dallas-headquartered company Content Pilot LLC to assist with all phases of the position and brand, including the website development. Content Pilot founder and CEO Deborah McMurray said, “I’ve worked with law firms for 30 years – it’s rare to find a firm with the all-in dedication to this process that Keogh Cox has demonstrated. They are fully committed in everything they do – to their clients, to the Baton Rouge and broader Louisiana community, and to each other.”